The Importance of a Solid Keyword Strategy

The Importance of a Solid Keyword Strategy

Keyword planning and strategy go a long way.

The structure of an extremely visible business site usually comes down to: Keyword Strategy: which keywords are most interesting to your company? Keyword Analysis: how best to integrate those keywords into your web page content

Many companies make the mistake of believing that keyword strategy is simply about developing tons of great phrases that are optimised for their industry. While this is absolutely critical, without careful keyword research the phrases will be wasted. Keyword research should involve determining not only the phrases most likely to be profitable, but also ones with low competition. A phrase with high competition might not be profitable, so choosing less competitive phrases is the smart play. This is where many companies go wrong.

Another mistake is not realizing that keyword strategy and SEO are strongly linked. When done right, both SEO and keyword strategy have become integral parts of an overall website SEO strategy. An overall strategy should include creating high ranking, well optimised web pages that bring targeted traffic to your product pages. These web pages will display your product, or service, in a professional manner that persuades visitors to make a purchase. However, the presentation of the product pages needs to be properly optimised using both SEO and keyword strategies. Properly optimised pages can help you achieve higher ranking in the SERPs.

A final common mistake is assuming that the longer keywords with fewer words appear in a URL, the better off the page will perform in terms of search engine optimisation. This is untrue. Search engines actually value length. Longer is often better. URLs that contain words like “shop” or “home,” for example, do not perform as well in terms of keyword strategy and SEO as “product.” It may seem that a long keyword would be counterproductive, but this is not the case.

In fact, most major search engines have a specific number of keyword units that must appear in a URL before they consider it to be appropriate. A good keyword strategy and SEO tactic for this area are to optimise your home page with your primary keywords. If you have a home page that ranks well, add more keywords to it. Then optimise the rest of your pages for other relevant keywords. For instance, if your home page ranked well for “appliance parts,” you could optimise all of your pages to state “electrical appliance parts.” Your home page should be the first page people see when they perform a search engine optimisation search.

Other common errors occur when people attempt to optimise HTML content. For example, many people do not give keywords enough importance in the body of their HTML meta description. If an article or site has a great keyword strategy and SEO tactic, but does not include a good title and/or h1 heading, the people who are looking for that content won’t find it.

In conclusion, a successful internet marketing campaign utilizes an integrated keyword strategy and search engine optimisation. Integrating keywords is essential to achieving success. One way to incorporate keywords is to use them throughout the entire web site text. Another way is to use HTML elements. These include meta tags, titles, headings, tags, and other HTML elements. Other ways to integrate keywords are through keyword research, using keyword tools and software, and using long tailed keywords.

The best practice for incorporating keywords is to carry out keyword research for every piece of writing and content on the site. This will give you important information regarding what words people are searching for. Knowing the right words will make it easier to place those words within the text so it can be found by visitors when they perform a search.

About the author

While our founder, Richard Nolan, knows what he's talking about (mostly), he does like to get copywriters involved.

And he's always on the lookout for good copywriters. So if you fit the bill, get in touch!

We'd love your feedback.

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